In today’s funding world, applications can no longer rely upon strong technology alone, but need to also bridge the translational divide between research and results; ensuring projects reach out to all areas of society and create impact. Funding authorities place a huge emphasis now on making sure projects maximise their impact by having detailed communication and dissemination activities. A great technology with a poor communication and dissemination plan is unlikely to get funded.
In funders’ parlance, communication is raising awareness of general project objectives and achievements, whereas dissemination is sharing of specific results or outputs (e.g. major findings, data, prototypes, etc.). This is not just to potential end-users, but also to the general public, including universities and schools.
In today’s connected society, projects are expected to use a variety of digital and social media tools to ensure people are aware of your technology, whilst potentially creating the interest necessary from stakeholders to help ensure your technology is successful once it gets beyond the research stage.
However, we understand the value of your IP and how premature disclosure can be very costly. You can work with us with confidence to ensure your dissemination and communication activities are thought through and delivered very carefully to maximise impact for both your organisation and for society.
HOW GRANTPLUS CAN HELP IN BRIDGING THE TRANSLATIONAL DIVIDE BETWEEN RESEARCH AND RESULTS:
- WRG Europe-GrantPlus can be an active member of your project or work on a consulting basis to support your communication and dissemination needs. We are currently involved in two major EU projects ToSynFuel and GreenFlexJet where our primary role is to create awareness and support for the aims of these projects and to maximise overall outreach and impact. This includes attending key events and conferences to present results, engaging with stakeholders, end-users and policy makers, and creating or filming publicity events. We have access to a wide range of industry-standard digital media tools such as After Effects and Illustrator to create impactful static and motion graphics. We also have access to an experienced film crew, including 4k drone filming, to create high-impact promotional videos or documentaries.
- You can engage our services on a contractual basis to develop digital media such as logos, diagrams, and static/motion graphics to support your project’s website and social media pages.